Included in the campaign are three staff from The Trevor Project, the largest suicide prevention and crisis intervention organisation for lesbian, gay, transgender, queer and gender identity-challenged young people. In 2022, Calvin Klein has committed to donate $400,000 in support of NGOs fighting for LGBTQIA+ equity, advocacy and justice. The underwear collection is designed with bands and fabrics in combinations of these colours in a nod to the intersectionality that exists across the spectrum of LGBTQIA+ sexualities, gender identities and sexual characteristics. Black for beauty brown for power pink for sex orange for healing yellow for sunshine cinnamon for harmony white for non-binary gender turquoise for magic blue for serenity. Each piece features a woven label that reveals what each colour of the flag represents.
Find inspiration in the colours of the pride flag.
This is Love includes clothing, underwear and sportswear.